Today I want to talk about the key to making goals work and a little about my family. I am living out a dream. It is a recent dream of mine to work with my two daughters. Nicole is an entrepreneur, starting a fitness business. Lindsey will graduate at the beginning of May. She is creative and wants to write movie scripts, eventually breaking into the entertainment industry.
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Making Goals Work
Nicole and I have partnered up and opened Beastrong Fitness. It is an online and in-person fitness company. She is designing a line of fitness apparel and wants to open up a gym. This is her dream, and we are working together to get it started.
Lindsey and I are writing a book together. It is a fictional novel loosely based on my experiences. She is very talented and creative. For Nicole, Lindsey, and I to be successful we have to have goals. More importantly, we have to know the key to making goals work.
Goals
A goal is simply what you want, written down with a date. For example, a certain number of words written for the book; or a design finished by a certain date. These are the results we are looking for. It is our roadmaps for getting us from nothing to something. They are results-based.
Results-based goals are necessary, but what happens after we achieve the results? For example, take weight loss. You set a goal to lose a certain amount of weight by a certain date. You change her diet and exercise more. Congratulations, you met your goal. You feel better, look better, and are happier.

The Key To Making Them Last
What happens next? Studies show 90% of people will gain the weight back. Why? It is because they didn’t know the key to making goals work. They achieved their results and met their goal, but they are the same person. The key to making goals work is you have to change your identity. You have to set identity goals.
One day, I asked Nicole what do you say when someone asks, “What do you do?” She replied, “I am a personal trainer.” She identified as a personal trainer. I told her she should start saying, “I am a business owner.” She should set a goal to become a business owner. Lindsey must identify as a writer, not a college student.
Become The Person You Want
By changing your goals from results-based to identity-based, you will become the person you want to be. The results will then last a lifetime. Going back to losing weight, turn your focus to the goal of being a healthy person. Begin to change your habits and the person that you are. You will still set results-based goals to keep you on track, but now your results will last.
Think of the person you want to become and picture you as that person in your mind. Start doing the things that they would do. A healthy person walks more and is in the gym daily. A writer writes consistently and meets their deadline goals.
Enjoy The Process
Once you set identity-based goals, don’t get in a hurry. Change takes time. It won’t happen overnight. Make small changes to your daily routine. Do not try to do it all at once. These small changes will begin to add up. Soon you will act, feel, and think like the person you want to become. Your results-based goals will be met, and they will last a lifetime. Changing your identity is the key to making goals work.
I LOVED reading this! In graduate school, we set SMART goals around our dissertations…to make sure that we actually completed our studies and graduated in a reasonable amount of time. As a goal oriented person, this part came rather easy to me. But what you said about maintaining those goals (for example, your point about weight loss) makes a ton of sense to me. It is so important to maintain our progress. Our goals are not simply a destination that we arrive at…but a continued journey. Great post 🙂
Thank you, Grace. I appreciate you for taking the time to read and make your wonderful comments. It is great to see the changes in myself and my daughters when we started focusing on identity goals. 🤗❤️🙏
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I think it is wonderful that you and your daughters are working together, and I wish you great success! This is a well-written, helpful post! <3
Thank you, Cheryl. I am glad it is helpful. 🤗❤️🙏
What a wonderful partnership you have with your daughters Scott. So inspiring and I love they are both entrepreneurial like their Dad. I agree with you in not pigeonholing yourself in anyway which is why I labeled myself as a health and wellness professional so I wear so many hats. Good luck and I’ll be looking forward to hearing how it’s all going! 💖💖
Thank you, Cindy. I always appreciate your thoughtful comments. I enjoy working with my girls. Technology makes it easier to collaborate long distance. 🤗❤️🙏
You’re sooo welcome. What a blessing. The bennies of technology for sure!💖🙌
[…] Create shortcuts or smaller tasks to achieve the behavior you want to change. Something as simple as taking off your heels after work and putting on walking shoes can satisfy your brain. The next thing you know, you are walking daily after work, and you have created a path of least resistance for your new behavior to develop. These new behaviors will create a new identity for you. […]